Web site

A web site is the online presence of your company, local, brand or service. There are different types of web sites and their features must fit to the goals expected from this tool. Not all websites are designed and / or written for the same function.

You might need one of these sites:

• Commercial
  They are meant to promote a company's business. Its purpose is economic. Its audience may consist of customers (current and potential), investors (current and potential), employees (current and potential) and even the competitors or the media. We can split i into Corporate (Give information about the company) and Promotional (promote products).
• Informative
  Its main purpose is to distribute information. The audience for these kind of sites depends on the type of information they distribute.
• Leisure time
  Although normally are sites with an economic purpose, they are a special case. They are not easy to create or maintain and sometimes they follow theis own rules, as it is sometimes more important to surprise the user with innovations that maintain consistency and structure.
  
• Navigation
  It aims to help users find what they search on the Internet. Within this group are called portals, which seek to include nearly all within the site itself.
  
• Artistic
  They are an artistic expression channel of its creator or creators. Such sites usually skip all the conventions and the only rules to be applied are those which the artist or artists want.
  
• Personal
  Like its predecessors, they are an expression of its creator or creators. Its objectives and its audience can be most varied. Within this group it can be everything from collections of family photos to first-order scientific treatises.

Customizable Website

A customizable website, as its name implies, allows customers to add / remove / modify the contents of your site. There are different levels of administration, and not all sites have the same requirements. These sites use databases. The site content is loaded from a content manager to the database and then automatically displayed on the site when accessed.

A common example are sites with news system, or product catalog. This type of technology allows customers to manage Web site content without having to continually go back to the designer or webmaster, paying only once by the Content Manager System, and having access to editing it contents 24hs a day, without having to depend on someone else.

Another advantage of customizable web sites using databases, is that you can automatically compile lists of people interested in your product or service, when they use the site's contact form to request information. It's a way to get a list of people who already was or is interested in what you offer. You will have a lot more chances of doing business in the future by offering new products or offers to these people.

There are cases in which there is no justification to pay extra for a Content Manager System, this is for pages that have no constant changes and updates, and if we should pay every time we need to change something (which is probably minimal) instead of investing in a powerful but not very useful tool in that case.

Corporate Identity

The corporate identity consists on the planning and designing of the image for a company. It ranges from the choice of colors and fonts, logo, slogan and all graphic elements to achieve a consistent and pregnant brand image. Manuals are delivered to the user, with specific colors, sizes, proportions and other issues that make the uniformity and consistency of the brand in any format and / or way of use.

It is recommended for those copanies that are starting from scratch and are looking for an image that characterize and to project you in a satisfactory manner to the users. It is also usefull to renew the current image of an established brand in this case will take into account other factors, but the idea is always the same: to project the correct image to the user.